Blogmeter
Competitive intelligence and brand reputation: How to LISTEN TO, UNDERSTAND, and ANALYZE online conversations?
Social media are the virtual places where interpersonal communication takes place, where opinions take shape and spread. While traditional word of mouth communication is difficult to measure, online conversations are normally visible and persistent and can thus be heard, understood, and analyzed, whether it be for identifying emerging trends or planning effective communication actions and PR.
How to LISTEN TO, UNDERSTAND, and ANALYZE online coversations?
BlogMeter, is an innovative platform for the monitoring and analysis of social media (blogs, newsgroups,
forums, online review websites and social networks). Through the use of sophisticated systems of web crawling, natural language analysis and a deep understanding of the foremost methodologies of media searching, BlogMeter is able to learn and analyze what is being said online about a certain topic, a company, a brand, a product, a public figure; it may also detect potential illicit use of such non-material assets.
Why use Blogmeter
Blogmeter for competitive intelligence
- Market insight and consumer research and
- Research into consumer and marketing insight and identifying market trends.
- Opinion mining and sentiment analysis: qualitative analysis of consumer perception
- Analysis of online communities (social network analysis): identify the flows and hubs of communication
Blogmeter for reputation guarding and non-conventional marketing
- Web reputation: a daily report of what is being said online about a company, a brand, a product, or a service
- Viral Tracker: tracking of buzz marketing campaigns and monitoring of conversations about brands
